Written by Dustie Houchin In Part One, we discussed how friction in the client journey can quietly prevent owners from booking, returning or following through—even when they value your expertise. We looked at where clients commonly get stuck: unclear services, lengthy booking exchanges, unanswered practical questions and follow-up that depends on memory. In Part Two,…
Communication & Active Listening
Written by Dustie Houchin Sometimes, the most useful question in a busy practice is: “Can you tell me a little more?” For practitioners and practice managers, active listening means giving someone enough attention to understand their concern before deciding how to respond. When the diary is full and several people need you at once, it’s…
Invisible Barriers Part I: Why Good Clients Do Not Always Book
Part I. Written by Dustie Houchin A practical guide to removing friction from the client journey in practice The Clinical Skill Is There. So Why Is the Diary Still Inconsistent? Most practitioners assume that if their clinical work is good enough, clients will naturally book, return and recommend them. Often, they do. But expertise alone…
Finding Your Practice Rhythm
Date: 29th September 2026. Written by Dustie Houchin Strategy isn’t a word most clinical professionals use very often—unless you’ve spent time working in the corporate world or survived a former commercial career. In clinic rooms, and treatment spaces, we talk about patient outcomes, rehabilitation pathways, and treatment plans. We rarely talk about “strategy.” So why bring…
Before Your First Client Arrives: The Simple Systems That Let a Solo Practice Run Well.
Once you have found the right space, it is tempting to think the hard part is over. You have a room. You have a treatment table. You have trained for the work. You may even have a few people ready to book. But a solo osteopathy practice does not become calm and professional simply because…
When the life you built no longer fits
Audience: Professional women in veterinary and healthcare spaces who are beginning to realise that the practical shape of their work may also be asking deeper questions of their life. Hello, and welcome. I’m Dustie, speaking on behalf of Herdwick & Goose. This is a short audio note for our practitioner community—an opportunity to share useful thinking,…
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