Date: 29th September 2026. Written by Dustie Houchin Strategy isn’t a word most clinical professionals use very often—unless you’ve spent time working in the corporate world or survived a former commercial career. In clinic rooms, and treatment spaces, we talk about patient outcomes, rehabilitation pathways, and treatment plans. We rarely talk about “strategy.” So why bring…
Tag: sports-therapists
The Bare Bones of Practice Business.
Today’s audience: Practitioners in private practice. Hello, and welcome. I’m Dustie, speaking on behalf of Herdwick & Goose. This is a short audio note for our practitioner community—an opportunity to share useful thinking, practical perspective, and conversations that support the work you do. Last week, I discussed why it is prudent to have a clear…
Don’t build your practice without a map
Yesterday, I discussed the need to start with the end in mind. It is one of the best ways to avoid the roadblocks of frustration, overwhelm and exhaustion. Whether you want to work three days a week, make room for family life, or build a multi-disciplinary practice, preparation is everything. When we open a new…
Start With The End In Mind
Today’s intended audience: Pracititioners in private practice. Yesterday, in my Facebook group, I asked you a question, Do you own your business or does your business own you? I asked you this question because I wanted you to reflect on the truth that is the answer. You see, so often regulated professionals who open their…
