Invisible Barriers Part I: Why Good Clients Do Not Always Book

Part I. Written by Dustie Houchin A practical guide to removing friction from the client journey in practice The Clinical Skill Is There. So Why Is the Diary Still Inconsistent? Most practitioners assume that if their clinical work is good enough, clients will naturally book, return and recommend them. Often, they do. But expertise alone…

Finding Your Practice Rhythm

Date: 29th September 2026. Written by Dustie Houchin Strategy isn’t a word most clinical professionals use very often—unless you’ve spent time working in the corporate world or survived a former commercial career. In clinic rooms, and treatment spaces, we talk about patient outcomes, rehabilitation pathways, and treatment plans. We rarely talk about “strategy.” So why bring…

When the life you built no longer fits

Audience: Professional women in veterinary and healthcare spaces who are beginning to realise that the practical shape of their work may also be asking deeper questions of their life. Hello, and welcome. I’m Dustie, speaking on behalf of Herdwick & Goose. This is a short audio note for our practitioner community—an opportunity to share useful thinking,…

Finding The Right Practice For You

Today’s Audience: Practitioners looking for a space to work. Hello, and welcome. I’m Dustie, speaking on behalf of Herdwick & Goose. This is a short audio note for our practitioner community—an opportunity to share useful thinking, practical perspective, and conversations that support the work you do. Last time, I touched on some of the terms used…

The Bare Bones of Practice Business.

Today’s audience: Practitioners in private practice.  Hello, and welcome. I’m Dustie, speaking on behalf of Herdwick & Goose. This is a short audio note for our practitioner community—an opportunity to share useful thinking, practical perspective, and conversations that support the work you do. Last week, I discussed why it is prudent to have a clear…

Don’t build your practice without a map

Yesterday, I discussed the need to start with the end in mind. It is one of the best ways to avoid the roadblocks of frustration, overwhelm and exhaustion. Whether you want to work three days a week, make room for family life, or build a multi-disciplinary practice, preparation is everything. When we open a new…